In the ongoing spat amid Amazon and Hachette over pricing, Amazon has now called for Hachette to artlessly cut its e-book prices—a move which, it claims, will lower chump prices on agenda titles and accommodate writers with a beyond paycheck at the aforementioned time.
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In a blog column appear yesterday, the Amazon Books Team explained that Hachette's demands are currently "unjustifiably top for an e-book." They went on to explain why:
With an e-book, there's no printing, no over-printing, no charge to forecast, no returns, no absent sales due to out-of-stock, no warehousing costs, no busline costs, and there is no accessory bazaar — e-books cannot be resold as acclimated books. E-books can be and should be beneath expensive.
More than that, they accommodate some abstracts to aback their point, too—pointing out that e-books are awful price-elastic:
This agency that if the amount goes up, barter buy abundant less. We've quantified the amount animation of e-books from again abstracts beyond abounding titles. For every archetype an e-book would advertise at $14.99, it would advertise 1.74 copies if priced at $9.99. So, for example, if barter would buy 100,000 copies of a accurate e-book at $14.99, again barter would buy 174,000 copies of that aforementioned e-book at $9.99. Absolute acquirement at $14.99 would be $1,499,000. Absolute acquirement at $9.99 is $1,738,000.
In added words—if Amazon's abstracts are accurate—at the lower price, the publisher's absolute revenues access by 16 percent, authors acquire 16 percent added in their paycheck, and barter pay 33 percent less. "At $9.99, even admitting the chump is paying less, the absolute pie is bigger and there is added to allotment amidst the parties," they write. Wins all round, if Amazon is to be believed.
And it feels appealing acerb about the call, too, suggesting that it would appropriately acquire 30 percent of agenda book revenue—that's the aforementioned allotment it currently receives from Hachette—if the administrator alone agenda prices to $9.99 beyond the board. Of course, Amazon isn't absolutely suggesting all this for us, or writers—it's accomplishing it to accumulate its own pockets lined. But it's a acute altercation for all concerned, so it'll be absorbing to see what Hachette makes of the idea. [Amazon via WSJ]
Image by Noelas beneath Creative Commons license.
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