8:19 Jeff is on stage.
8:20 Mossberg: Why advertise accouterments like the Kindle?
Bezos: How we get there is by putting our customer's needs as a antecedence instead of what we're already acceptable at. You charge to renew yourself with new skills. If we looked at ebooks, you bare a microscope to acquisition the sales. What we anticipation is that what humans bare was a bland way to buy ebooks. And that appropriate us to body a accomplished new accomplishment set that would yield us like 10 years.
8:22 Mossberg: We're in an time area you charge to accept factories to accomplish hardware.
Bezos: We assassin humans who knew what they were accomplishing but it still took them time to plan as a team. Books bare to be cheaper, too. And we accept a adequacy that is authoritative the acquaintance simple to use.
8:25 Mossberg: I admired the seamlessness of affairs books, even admitting I had accouterments reservations. How abounding accept you sold?
Bezos: We haven't aggregate this amount afore so maybe it qualifies as account for you...Kindle sales are 6% of books on the 125k titles accessible on Kindle.
8:27 Mossberg: Why did you advertise out?
Bezos: We underestimated. And we're bottomward the amount to $359 from $399. Mossberg: Clearing banal for a new model?
Bezos: No.
Mossberg: How abounding versions? Bezos says abounding more.
8:28 Mossberg: Kindle is the best ebook clairvoyant and I've apparent them all. It's the best because of the back-end service, like the iPod and iTunes. But what about the accomplished abstraction of humans account on a awning with aeronautics controls? Are you assertive that books will be alive to agenda formats, as newspapers are?
Bezos: Yes, but books will not go abroad abundant like horses will not go away. (Crowd laughs.) It's harder to acquisition a tech that's backward in its aboriginal anatomy for 500 years. And annihilation about that continued is traveling to be harder to improve. But that's what we see with Kindle, even admitting the book has backward the aforementioned for 500 years. And Kindle is good, because it disappears as you get into the breeze of the story.
Mossberg: Unless the covering case avalanche off.
Bezos: Right! There are things about old books, like loud pages axis if your apron is sleeping, or the book gets too abundant over time; Kindle is 10.3 ounces. It can't beep at you, like this bake I had that at 30-second intervals would beep over and over afresh afterwards my aliment was done. I alarm those aloof devices! I'll get my aliment if I'm ready! But you can't outbook the book, so you accept to advance on it, accomplishing things like concordance lookup. And alteration the chantry size, actual simple affair but abundant appreciated. But there are big whoppers like supply of a book in 60 seconds. Mossberg: To me, that's the thing. You guys should accept fabricated a bigger case, but that is the ablaze stroke.
8:33 Mossberg: Could you abstracted Kindle's whispernet from Sprint?
Bezos: We accept to anticipate globally, so yes.
8:34 Mossberg: Are you traveling to accept autography recognition?
Bezos: There are issues with application a stylus on an e-ink display, and putting something like a digitizer causes afterimage reductions.
8:35 Mossberg: Humans adulation books and the concrete feel of them.
Bezos: Yes, humans adulation horses but aren't traveling to ride them to work. We're aggravating to advance on books.
8:38 Mossberg: This is your aboriginal accouterments device. How do you absolute affection edge and ascertain the product?
Bezos: This is purpose-built for reading. If humans wish appearance and they don't backbite from that, afresh we'll accede them.
Mossberg: What about web browsing?
Bezos: E-ink is not abundant for that after blush and bad refresh, etc. But e-ink is incomparable for reading.
8:41 Bezos: You ability accede the web the ultimate book that you'd accept over aggregate else.
Mossberg: You ability wish to go to Amazon.com and adjustment the Kindle Shoe Edition.
8:43 Bezos: If we allocution about authoritative products, we allocution as missionaries, because missionaries accomplish bigger products. Someone asked me how abundant we would absorb on authoritative Kindle and I said, how abundant do we have? We capital to do this right. Now that 3g and e-ink are advancing together, Kindle has a abode in the world. The server ancillary too. There are a lot of pieces getting pulled together.
8:45 Mossberg is talking about downloads. How austere is Amazon?
Bezos: Actual serious. There are a lot of competitors. And music and movies accept that allure element, which is unfortunate, because it attracts humans (competition).
8:47 Bezos just appear a web alive video download service. The arrangement would be pay based.
8:48 Bezos: We've got 5.2 actor advance in MP3 format.
8:49 Mossberg: Are the studios appropriate to be angry with Steve Jobs?
Bezos; I'd anatomy it abnormally and say it's in their best absorption to accept a aggregation of ally and distributors.
Mossberg: I anticipate you're the best positioned to claiming them, even if your marketshare is low.
Bezos: If you're a agreeable owner, you wish to get it out there in as abounding means as possible. That's why you accomplish amber and vanilla.
Mossberg: So iTunes is traveling down?
Bezos: Laughs, "That's not what I said."
8:51 Mossberg: Can you allocution about your billow accumulator and accretion product, S3? Bezos: These are our basement web services. They acquiesce you to body casework in the billow after owning any hardware. We reside in a awe-inspiring era now, and humans body their own abstracts centers. I went on a bout for a 300-year-old brewery, and 100 years ago, they had to accomplish their own architect to accomplish their own power. It didn't accomplish their beer any bigger to accomplish their own electricity, so they went on the filigree as anon as possible. This is just like that. You can calibration up and importantly, calibration down.
8:53 We had a applicant who went from 5 users to 5000 users in three days, and afresh aback down a bit, and you can't calibration that if you own your servers.
8:54 Mossberg: Why are you accomplishing this? Will Walt anticipate of Amazon as the humans who fabricated adaptable accretion huge instead of the retail behemothic in a few years?
Bezos: If you're a programmer, maybe. It could be a allusive affair for us over time, abnormally if you are an engineer.
8:57 Mossberg: The economy, are you afraid about it?
Bezos: Our business is accomplishing able-bodied and there are some things that advice us in this economy, as we've been bedeviled with low prices for a decade, and as gas gets expensive, active a 2,000 batter car to aces up 5 pounds of stuff.
Mossberg: But your bales appear in a truck, too.
Bezos: But a avenue by a postal artisan or added is added efficient.
8:59 Questions by the crowd: What about Kindle's DRM? Why, if Amazon does MP3s after drm. The absence on Kindle is DRM free, but publishers get to choose. You can't apart things on the Kindle, because we abundance your books on the cloud. After cerebration about it, you can annul annihilation on a Kindle and not anguish about it. We accept the rights from the publishers to let you redownload it again. With music, we had to plan with the IP owners over three years to get to the DRM chargeless solution. My own appearance is that DRM chargeless would not apathetic down sales.
Man in Crowd: But if you go to addition reader, you lose your copies.
Bezos: At the end of the day, it's their decision.
9:02 Addition little question: Amazon.com keeps advising the Kindle to me, even admitting I own it. That pisses me off.
Walt: That's because you alone own one.
Man in Crowd: How acceptable are you at claimed recommendations, and are you traveling to get better?
Bezos: We've been alive on it for 12 years and we still accomplish impaired recommendations, but we're appealing acceptable at it. We're aggravating to actualize serendipity. Say you're advancing to the website and 1-in-100 times a being says "I absolutely like that!" [The claiming is for us] to yield that 1% adventitious and yield it to 2% and afresh 3%. (He's authoritative the numbers up but that's the philosophy.)
9:05 Question: Why should we accept altered boxes for movies and music?
Bezos: I accept it's intermediate; one day, this being will be congenital into TVs.
[All Things D]
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