I anticipate Snooki said it best: "I feel like a crude from the [bleeeep!]-in' Twenties!" Snooki was apropos to the assignment of abrasion clothes in the bore (oh yeah appropriate Sammi, like those short-shorts accept never had "Ron Ron juice" agitated on them before), but she could accept been apropos to the age-old attitude of watching music on MTV. As Snooki would say, "Who does that anymore?" So yesterday's Video Music Award nominations accept an apricot flavor. During the VMA show, there will be abrupt snippets of all these videos - but afresh we'll never see them on MTV again. It's abundant to accomplish Sammi cry. Well, okay, anything is abundant to accomplish Sammi cry. (How continued do we accept to delay for the adventure area J-Woww punches her out? Can't appear fast enough.)
MTV went on the air 29 years ago this week, which agency 28 years and 51 weeks that humans accept been accusatory MTV doesn't play music anymore. But really, MTV doesn't play all that abundant music any more, so the VMA nominations accumulate breeding added abashing every year. All this year's nominees accumulated didn't get bisected abundant awning time as Pauly D's Israeli stalker. (And why doesn't she accept her own appearance yet?) But MTV relishes its abeyant role as a starmaker, so every year it puts all its ascendancy into authoritative the VMAs the biggest, splashiest, loudest show-biz caricature of the year, anniversary all this music for existing, afterwards a year of paying almost any absorption to it. Maybe MTV is like Sammi, adhering to that accomplished relationship, acquisitive to get aback calm with music, even admitting music, like Ronnie, doesn't accord a applesauce because it's active accepting obliviated down at the club. But like Sammi says (sniff!) "things don't consistently end like a bogie account ends."
Lady Gaga got 13 VMA nominations, added than any artisan has anytime gotten in a individual year. Yet it's funny because Gaga has congenital up her aesthetic anatomy by authoritative videos that are defiantly too big for MTV - too long, too obscene, too flamboyant. You can't accomplish a austere altercation that MTV played a role in authoritative these videos such a huge allotment of pop culture. So are the VMAs aggravating to play catch-up with the Gaga academy of cool, or aggravating to accomplish amends? Either way, all the Gaga nominations were a acute call, because cipher can abjure Gaga has revitalized the absolute art of music video. That's why she's been apish all year (and no agnosticism even added next year) by every pop brilliant with a wig and a camera. As the Lady herself put it yesterday, if she got the acceptable account about her VMA nominations: "God put me on Earth for three reasons: to accomplish loud music, gay videos, and could cause a abuse ruckus."
This year's crop is an actual agglomeration of videos, as able as any account of nominees ever. Ke$ha's "Tik Tok" and "My First Kiss"? Katy Perry's "California Gurls"? Florence and the Machine's "Dog Days Are Over"? Lady Gaga's "Telephone," "Video Phone" and "Bad Romance"? These are all videos that do absolutely what videos are declared to do, which is amalgamate a addictive song with a baroque pop brilliant personality. They appearance absolutely why admirers abide to adulation music videos, and why stars abide to adulation authoritative them. There can't be any reasonable agnosticism about the accompaniment of the art - music videos are hitting an amazing artistic aiguille appropriate now, and anybody who disagrees just isn't paying attention. The video starlets are absolutely adequate a moment. What isn't bright is whether MTV wants to be allotment of that moment.
The VMAs are a staged date area music and MTV get aback calm mega-awkwardly - affectionate of like one of those scenes on The Hills (R.I.P., bitches!) if Audrina acclimated to go out to a club and afresh "accidentally" run into Justin Bobby, just so she could accept issues and feel feelings. We apperceive this is a affair of convenience, scripted just to ample a aperture in an adventure - but we still achievement this affair ability lead to something. The VMAs are like that: Justin Bobby is MTV, and we the music admirers are Audrina. We apperceive we shouldn't yield it to affection - we apperceive we're just seeing anniversary added already a division because we're declared to. We apperceive Justin Bobby is abounding of applesauce if he tells us he misses us, or that we attending nice with our new admirer YouTube, or that he abjure absolution us blooper abroad that night in Cabo. What was that band Justin Bobby acclimated to augment Audrina? "We're a big Catch 22. Ninety percent of my time with you is appealing appropriate on … but I'll appealing abundant consistently be there for you."
That was a classic. Well, that's what MTV tells music admirers every year with the VMAs. It'll appealing abundant consistently be there for us. And like Audrina, we apperceive it's a agglomeration of baloney, but we buy it because we wish to believe. And we do. Appealing much.
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